Media Kit

Advertising & Sponsorship

IHS Media Kit

The Hearing Professional

View Latest THP Issue

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Advertise to drive your message home with Hearing Healthcare Professionals

 

More Info, contact:
734.412.7571
advertising@ihsinfo.org






Reach thousands of qualified hearing healthcare professionals with an integrated IHS advertising plan showcased in this media kit. IHS communications like The Hearing Professional magazine and SoundBoard e-newsletter focus on hearing industry success stories, elaborate on best practices, and provide hearing healthcare professionals the inspiration and latest news they need to thrive in this evolving profession.

Check out the many options available to place your message in front of our highly engaged members and contact us today to develop a customized marketing plan.

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Advertising Opportunities & List Rental

Connect with thousands of hearing aid dispensing professionals through a variety of our marketing opportunities.

  • The Hearing Professional print & digital magazine
  • SoundBoard emailed digital newsletter
  • IHS 360 App member mobile resources
  • IHS Website – with enhanced member portal
  • Sponsored Content Marketing - Emails, Social Media Posts, Webinars
  • Direct Mail Membership list rental
  • Classified Ads
     

The Hearing Professional (THP)

IHS Members receive THP as part of their annual membership fee in print and digital formats.

    KEY BENEFITS of THP advertising

    KEY DEMOGRAPHICS* for THP publication
    • Highly targeted membership audience
    • Valued by hearing practice owners
    • Direct CTAs to decision makers
    • Establish industry leader status    
    • 3,000+ readership
    • 65% own a practice or make buying decisions.
    • 56% find value in advertisements placed.
    • 50% email open rate for THP digital edition**

    *Reader demographics based on a June 2021 survey of THP readers.
    **Based on 2023 email metrics.

    THP Editorial Calendar

    2023 Issue

    Editorial Theme

    Space Reservation

    Material Submission

    Mail Date

    Digital Send Date
    Jan-Feb-Mar Artificial Intelligence Dec 31 Jan 7 Feb 14 Feb 20
    Apr-May-Jun Managed Care Mar 7 Mar 21 Apr 24 May 1
    Jul-Aug-Sep The Art of Programming Hearing Aids Jun 11 Jun 18 Aug 12 Aug 19
    Oct-Nov-Dec Research Round Up Sep 30 Oct 8 Nov 14 Nov 21

    Editorial themes and mail dates are subject to change due to the news cycle.



    THP Digital Format is published for member access

    Readers of The Hearing Professional can expand audience reach from the online version of each quarterly publication. IHS members receive their print copy by mail every quarter but can access the digital version early online, share articles, and advertisements with a simple click. All editions of THP are perpetually available to members in the THP Archive, log-in required.



    THP Supplements

    Ask about the opportunity to enhance your advertising investment with a placement in a THP magazine supplement. IHS periodically produces and distributes supplements surrounding a particular theme or hot topic. Supplements are published at the sole discretion the Editor.

    SoundBoard e-Newsletter

    IHS Members receive SoundBoard as part of their annual membership fee via email publication.

      KEY BENEFITS of SoundBoard advertising

      KEY DEMOGRAPHICS** for SoundBoard publication
      • Highly targeted membership audience
      • Cost-effective content creation    
      • Push lead gen or web traffic drivers
      • Establish industry leader status    
      • Quality metrics to evaluate ROI   
      • 2,600 average email send count.
      • 90% total open rate.
      • 32% unique forward rate.
      • 5.9% unique click rate.
      • 14,800+ unique opens forecasted in 2025.

      **Metrics based on actual 2024 data or results.

      SoundBoard Editorial Calendar

      2025 Issues 
      (2 per month)

      Email Send Dates

      Space Reservation

      Material Submission
      February
      March      		 Feb 12 and Feb 26
      Mar 12 and Mar 26      		 Jan 8
      Feb 26      		 Jan 30
      Feb 28
      April
      May      		 Apr 9 and Apr 23
      May 14 and May 28      		 Mar 14
      Apr 18      		 Mar 29
      Apr 30
      June
      July      		 Jun 11 and Jun 25
      Jul 9 and Jul 23      		 May 7
      May 30      		 May 30
      Jun 30
      August
      September      		 Aug 13 and Aug 27
      Sep 10 and Sep 24      		 Jul 18
      Aug 15      		 Jul 30
      Aug 29
      October
      November      		 Oct 8 and Oct 22
      Nov 5 and Nov 19      		 Sep 17
      Oct 17      		 Sep 30
      Oct 30
      December Dec 3 and Dec 17 Oct 29 Nov 26

      Newsletter send dates are subject to change due to the news cycle.



      Sponsored Content Marketing

      Emails
      Your message, your subject line. Sponsored emails are a fantastic way to deliver relevant information to a target  audience of Hearing Aid Specialists, Audiologists, Students, and more! A sponsored email is a branded message with a call-to-action button that links to a landing page. By working with IHS, you leverage our membership  database and our community to promote your own brand.


      Webinars
      Share your expertise. Webinars are an authoritative method for showcasing your brand’s subject matter expertise. Our audience gets access to your knowledge and your business gets access to our audience. Capture leads and nurture important business relationships through a sponsored webinar.


      Social Media
      Increase your brand awareness. Social media is a cost-efficient digital marketing method that increases your business’ visibility and engagement amongst IHS’ broad audience. IHS manages profiles on Facebook, LinkedIn and Instagram.


      Articles/Advertorials
      Take a deep dive into your research. The Hearing Professional quarterly magazine and bimonthly Soundboard e-Newsletter, provides multiple ways to get your valuable message in front of an engaged audience of hearing healthcare professionals.


      IHS 360 APP
      IHS’ member app extends the Society’s reach in promoting the role of hearing healthcare professionals. The app provides members with peer-to-peer networking opportunities, current legislative and industry news, enhanced membership tools and resources, and comprehensive engagement and connectivity at IHS events.


      Promotional opportunities in the IHS APP include:

      • Event Splash Pages
      • Home Page and Banner Ads
      • Push Notifications
      • Lead Retrieval and Sponsor Lists
      • Sponsored Games and Quizzes
      • Sponsored News Feeds and Alerts

      For more information about advertising and content marketing, contact us to develop advertising plans to achieve your advertising goals and objectives. We will develop integrated marketing programs to support consistent messaging across all IHS marketing and communication channels.